“As a food writer in the South Sound region, I have the privilege of meeting many small local businesses, and it’s truly special to support one like Medzo, owned by Jennifer and Fareed. Their passion and dedication to their craft shine through in every scoop of gelato. Owners like them make a real difference in the community. I’m so glad fate brought them to Tacoma and introduced me to their Affogato with hazelnut gelato—the best thing ever!”
—Emily Molina, Author/Freelance Writer
“The Scoop illustrates how owner-operators are impacted by universal challenges that bigger companies don’t face, including the uphill battle to be taken seriously by contactors, realtors and landlords who are focused on larger clients.”
—Tamorro Farrell, Pierce County Territory Manager, Washington Hospitality Association
“Passion and commitment are necessary ingredients in a small business, and no one knows this better than the author. Like Jennifer herself, this is a tale that is born and bred in the Pacific Northwest. The book follows her on an odyssey from the tight community of Bainbridge Island and the red tape of British Columbia to a sojourn in Dubai and training in Italy on a quest for an ideal small business: a neighborhood gelateria.”
—Ashraf Meer, Attorney
“From fresh figs and silky dulce de leche in southern Spain, to coconuts in Dubai and hot mint tea in Morocco, Jennifer and Fareed never leave gustatory pleasure to chance. In an America increasingly saturated by mass-produced, corner-cutting foods, they ignored every cautionary tale to prove that real is best—anyone fortunate enough to relish their incredible gelato in the Pacific Northwest will be rewarded. The Scoop offers a real-time account of what it takes to defy the culinary odds in a country that too rarely demands it.”
—Kristine Sherred, Food Reporter, The Tacoma News Tribune